MockUsers is an AI-powered landing page evaluation platform designed to help businesses and founders identify why visitors fail to convert on their websites. Instead of relying on guesswork or endless A/B testing, MockUsers simulates real visitor behavior using AI agents that represent your Ideal Customer Profiles (ICPs). These agents explore your site, interact with your copy, reach key sections such as pricing and features, and then provide detailed feedback pinpointing conversion blockers.
The tool goes beyond surface-level analytics by showing you exactly when and why a potential customer hesitated, lost trust, or decided to leave. MockUsers then generates optimized copy tailored to eliminate those blockers, giving your page a stronger appeal to your target audience.
Whether you're a startup founder struggling with unclear messaging or a product team looking to boost conversion rates, MockUsers delivers actionable insights you can implement immediately.
Key Features
1. Automatic ICP Detection
Paste your website URL and MockUsers reverse-engineers who you're selling to based on your existing copy.
Saves time by eliminating the need to manually create customer personas.
2. AI Visitor Simulations (2–30 agents)
Agents act like human visitors: reading copy, exploring features, checking pricing, and deciding whether to stay or leave.
The simulation reveals natural browsing patterns and potential trust or clarity issues.
3. Line-by-Line Conversion Blocker Diagnosis
Get direct pinpoint analysis of specific text that causes confusion, doubt, or friction.
Feedback explains why each problematic section reduces conversion likelihood.
4. Optimized Copy Generation
AI rewrites your hero section, bullet points, and CTAs tailored for your detected ICPs.
Suggested copy is ready to paste directly into your site.
5. Free Simulation Option
No sign-up required for the base tier.
Includes 1 simulation per URL, 2 agents, and a public shareable report.
6. Tiered Pricing for Scalability
Free: 1 simulation per URL, 2 agents.
Indie ($10–$12/month): 20 simulations/month, 10 copy rewrites, up to 10 agents.
Studio ($24.17–$29/month): 60 simulations/month, 30 copy rewrites, up to 30 agents.
Use Cases
For Startups
Ensure landing pages speak clearly to early-stage audiences. Avoid enterprise-style jargon that confuses founders looking for a free tier.
For SaaS Companies
Detect clarity issues around product integrations, pricing transparency, and feature communication.
For Marketing Teams
Identify friction points and rewrite CTAs and value propositions to improve ROI.
For Product Managers
Run product-specific pages through AI agents to see whether technical explanations resonate with your ICP.
For Agencies
Gain concrete, report-based insights to justify conversion rate optimization recommendations to clients.
FAQ
Q1: How does MockUsers detect my ICP?
A: The AI scans your site's copy and structure to infer typical customer profiles based on language, tone, and content focus.
Q2: What is an AI agent in this context?
A: An AI agent simulates the behavior of a potential customer browsing your page — reading text, considering pricing, and making decisions.
Q3: Can I try it without paying?
A: Yes. The free tier gives you 1 simulation per URL with 2 agents, plus a public shareable report, no sign-up required.
Q4: Will it rewrite my entire page?
A: It focuses on high-impact sections such as headlines, CTAs, and bullet points, but can suggest broad rewrites if needed.
Q5: How realistic are the simulations?
A: Agents mimic human browsing behavior, stopping to evaluate copy and pricing, and 'bouncing' when encountering trust or clarity issues.
Q6: Does it integrate into analytics tools?
A: While not a traditional analytics tool, MockUsers is a complementary solution that provides qualitative, conversion-focused insight based on simulated behavior.
MockUsers transforms the way you understand and improve your landing pages. With its blend of AI-driven simulations, persona detection, and actionable copy rewrites, it enables teams to move beyond raw traffic stats and directly address the barriers to conversion.
