Grum is a web-based Instagram scheduling tool designed to make content management on Instagram simple, efficient, and intuitive. Unlike basic mobile-only workflows, Grum enables you to work from your desktop, giving you the convenience of larger screens, faster typing, drag-and-drop media organization, and multi-account management capabilities. The platform empowers marketers, social media managers, influencers, and businesses to plan their Instagram content in advance, arrange captions, hashtags, and even schedule the first comment — all without the constant distractions of working solely from a smartphone.
By providing a browser-based interface, Grum solves one of Instagram's biggest limitations: the inability to post directly from desktop without complicated workarounds. This allows teams to coordinate more efficiently, preview visual layouts before publishing, and ensure consistent brand aesthetics. Whether you're running a single account or multiple brand profiles, Grum reduces the need for constant device-switching, streamlining your social media workflow.
Key Features
1. Desktop Instagram Posting
Grum lets users upload and post images to Instagram directly from their desktop browser. This removes the need to transfer files from your computer to your phone before posting, saving time and effort.
2. Scheduled Publishing
You can set a date and time in advance for each Instagram post. Grum publishes automatically when the scheduled time arrives, meaning you no longer need to log in manually to post content.
3.
Traffic Statistics
+87.5%vs Last Month
Category:computers electronics and technology > graphics multimedia and web design
Category:computers electronics and technology > graphics multimedia and web design
Monthly Visits
339.23K
Global Rank
#108,851
Country Rank (India)
#12,061
Avg. Duration
1:38
Pages/Visit
4.50
Bounce Rate
35.1%
Category Rank
#226
Monthly Visits Trend
Traffic Sources
Search49.9%
Direct37.2%
Referrals8.0%
Social3.7%
Paid1.0%
Top Countries
#
Country
Share
1
India
29.2%
2
United States
14.2%
3
Germany
5.0%
4
Indonesia
4.0%
5
PK
3.8%
Data from SimilarWeb • 12/2025
First Comment Scheduling
For users who prefer keeping captions clean while placing hashtags in the first comment, Grum enables scheduling that first comment alongside the post.
4. Multiple Account Management
Grum supports multiple Instagram accounts from a single dashboard. This feature is especially useful for agencies or social media managers handling multiple clients.
5. Post Preview
Before your content goes live, you can preview how it will appear on Instagram. This allows you to check formatting, ensure images look correct, and verify that hashtags and mentions appear as planned.
6. Drag-and-Drop Interface
Organizing your media and scheduling posts is simple with drag-and-drop functionality, making Grum accessible even to non-technical users.
7. Cross-Team Collaboration
Grum facilitates collaboration by letting multiple team members access the posting calendar, preview drafts, and make edits before they are scheduled.
8. Hashtag Strategy Support
By letting you prepare hashtags in advance, Grum streamlines your engagement strategy, keeping posts discoverable while maintaining aesthetic clarity.
Use Cases
Influencers
Influencers can batch-create content and schedule posts at optimal times without being tied to their phones. Grum’s desktop workflow allows influencers to write longer-form captions more comfortably and maintain consistent posting schedules.
Small Businesses
Small businesses can use Grum to maintain an active Instagram presence without constant manual posting. Owners can plan content for weeks ahead, saving precious time.
Marketing Agencies
Agencies handling multiple clients benefit from Grum’s multi-account dashboard. This centralizes content scheduling and keeps client feeds organized.
Event Coordinators
Event planners can schedule teaser posts, countdowns, and post-event recaps well in advance to keep audiences engaged.
E-commerce Brands
Brands selling products online can pre-schedule product launch teasers and promotional posts to align with marketing campaigns.
FAQ
Q: Do I need to install an app to use Grum?
No, Grum works entirely in your web browser. You can upload images, write captions, and schedule posts directly online.
Q: Can Grum post videos?
Currently, Grum’s primary focus is on image-based posts. Check the official site for the latest feature updates.
Q: Is there a limit to the number of accounts I can manage?
You can add multiple accounts, but some subscription tiers may limit this number. Consult Grum’s pricing page for details.
Q: Does Grum comply with Instagram’s policies?
Grum uses methods that integrate with Instagram posting capabilities while respecting its terms of service.
Q: Can I edit posts after they are scheduled?
Yes. You can easily reschedule, update captions, or adjust hashtags before the scheduled post time.
Q: How secure is my account information?
Grum states that it uses secure authentication methods. Always review their privacy policy to understand how your data is handled.
Grum is built for anyone who wants to save time, stay organized, and maintain a strong, consistent Instagram presence without being tied solely to mobile devices. By pairing desktop convenience with powerful scheduling tools, it provides an efficient, professional-grade solution for modern social media workflows.
